Episode #25 - January 30th, 2009Show Legnth: 29 minutes 7 seconds IntroHow to interact on Twitter - @karenrubin @mvolpe @cc_chapmanRemember to subscribe in iTunes - http://itunes.hubspot.tv HubSpot 1K Customers Party! Febuary 19th! http://hubspot1k.eventbrite.com Today Gov. Deval Patrick visited HubSpot because we tweeted so much! http://www.hubspot.com/blog/bid/4549/HubSpot-Twitterers-Land-a-Visit-From-the-GovernorC.C. ChapmanHow do you find the time to create so much content?How long have you been blogging? podcasting? How did you get started?Blog vs. Podcasting what's more fun? Whats more effective?Tell us how social media is like fishing.The Advanced GuardState of Inbound Marketinghttp://blog.hubspot.com/blog/tabid/6307/bid/4546/Survey-Shows-Inbound-Marketing-Sales-Leads-Are-Cheaper-Than-Outbound.aspxInbound marketing means lower cost per lead - almost 3 times lowerSmall businesses are the most aggressive inbound marketers - allocating bigger % of budget to blogging, seo and social mediaWithin social media, blogging is viewed as the most effective techniqueMyspace finished dead last - least useful for businessAbout the same spending on inbound and outbound marketingMarketing Takeaway: Yes another reason why you should be doing more inbound marketing and less outbound marketing.Vatican 2.0http://www.boston.com/news/local/articles_of_faith/2009/01/pope_warns_agai.htmlhttp://blog.clickz.com/090123-120332.htmlMarketing Takeaway: If the pope can be on YouTube, your old established company with lots of history and tradition can too.USPS delivering mail 5 days per weekhttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20090129/FREE/901299995/1078http://blog.clickz.com/090123-120332.htmlMarketing Takeaway - Fewer people are sending snail-mail which calls into question the long term viability of direct mail and the postal system.  23000% increase in DVD sales since YouTube Channel launch!!!http://www.slashfilm.com/2009/01/23/free-monty-python-videos-on-youtube-lead-to-23000-dvd-sale-increase/Marketing Takeaway: Giving away free content does not decrease sales!Bacon Explosionhttp://www.nytimes.com/2009/01/28/dining/28bacon.htmlMarketing Takeaway: Create delicious salty smokey content. Marketing Tip of the Week: Cut your lead costs by 3x by using inbound marketing.Closing